UGC creator & on-camera talent for brands
Content that doesn't look like an advert.
I'm Keith Maynard — The Silver Creator. A UGC creator and presenter making product demos, testimonials, VSLs and vox-pop content for brands who take the over-50 audience seriously, and don't want it to feel patronising.
01 — What I shoot
Formats, not just footage
Filter the reel below by the kind of content you need — the range is the point.
02 — About
Built for brands, not for a feed
The Silver Creator is Keith Maynard's studio for UGC and on-camera content — built specifically for brands whose audience is over 50, discerning, and tired of being talked down to. As a male UGC creator working in the silver economy, I make content for a market that's often under-served: over-50s in the UK now hold the majority of household wealth, yet most UGC is still shot with a much younger audience in mind.
I don't run my own social channels. Every piece of content here was made to a brief, for a brand, to be used in someone else's campaign — which means the work is judged the way yours will be: on whether it performs, not on likes.
Delivery style is deadpan, self-aware and natural — the opposite of a script read aloud. Most projects start from a shortlist of script or shot options and get refined from there, with a formatted deliverable at the end, ready to hand to your team or editor.
Footage is delivered however suits your workflow — raw, unedited clips for your own team to cut, or fully finished, ready-to-post edits.
- Based
- Whitstable, Kent
- Company
- Keith Maynard Ltd
- On-camera roles
- UGC, presenter, emcee, actor
- Background
- Cruise director, trained actor & live hosting
- Also offers
- Coaching & facilitation